Thursday, May 24, 2007

The Shrek 3 Foldover Campaign kick off TODAY!!!

Message from colleague:

"This global tie-up with DreamWorks has bore many fruits with Shrek themed products and packaging. Our Fairy Tale Foldover McValue Meal comes with a Foldover (Spicy Beef Foldover/ Grilled Chicken Foldover), Shake Shake Fries (French Fries with seaweed seasoning in a Shrek shaker bag) and Green McFizz (with crushed pineapple). We also have specially developed Green Delights - Double Lime Sundae, Lime McFlurry and Green Apple Flavour Twist. Add to that Shrek Cushy Pals (SLP cushions) and Shrek Happy Meal toys which talk, we have an all-round fun campaign going on. At McDelivery, we also have Fairy Tale Feast 1 and 2 plus exclusive memopads given out through McDelivery alone.

Our corporate website (www.mcdonalds.com.my) too will have a Shrek-ed element. When you click through the corresponding Shrek links, you will be brought to an animated microsite where all the above products are featured. You will also be able to click through and play Shrek Treketh To Adventure, an online game developed by DreamWorks and McDonald's just for this campaign.

Thanks for your time and attention. "

I'd my French Fries with seaweed sesoning and Green McFizz today, hehe. Not bad, I'm lovin' it!

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